Former Woolies marketer joins National Heart Foundation as new marketing lead
The National Heart Foundation has welcomed former Woolworths marketing head, Chris Taylor, as its new marketing lead, tasked to develop a single marketing function for the national body for the first...
View ArticleNestle USA’s entrepreneurial director of marketing plus Woolworths joins CMO...
Nestle USA’s highly entrepreneurial director of marketing, Daniela Simpson, and Woolworths Australia’s director of marketing, Andrew Hicks, have both joined the line-up of speakers for this year’s CMO...
View ArticleHigh-profile CMOs to debate their switch to startups at this year's CMO Momentum
Just why so many Australian marketing leaders are forgoing big corporates in order to work with startups will take centre stage at next week’s CMO Momentum conference in Sydney.
View ArticleNational Heart Foundation undergoes historic changes
National Heart Foundation CMO, Chris Taylor, is carving out a new consolidated marketing strategy amid sweeping transformational changes to the organisational structure. He is tasked to develop a...
View ArticleBIG W: Latest campaign all part of becoming more relatable
BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen...
View ArticleReport: Iconic, established brands take out strongest and most valuable...
Qantas has become Australia’s strongest brand, surging from third place last year and improving its brand strength index to 86.6. Telstra remains Australia’s most valuable brand, despite its brand...
View ArticleMarley Spoon brand gets $30m investment injection from Woolworths
Woolworths has confirmed a strategic partnership with Marley Spoon that will see the supermarket giant invest $30 million into the subscription-based meal kit provider as well as its Dinnerly brand.
View ArticleWoolworths launches Cartology in an effort to tackle changing retail landscape
In response to the changing retail and media landscapes, Woolworths Group has launched a retail media business, Cartology, and is rolling out a national digital screen network across Woolworths...
View ArticleWhy Hotsprings digital chief recommends decoupling the martech stack
For Sven Lindell, making the transition back from CMO to chief digital officer (CDO) has been a homecoming.
View ArticleLoyalty programs respond to ACCC draft report
Submissions are now closed following the Australian Competition and Consumer Commission's (ACCC’s) draft report highlighting a number of concerns about customer loyalty programs, in particular the...
View ArticleDrakes goes it alone to take the fight to Coles and Woolies
Drakes Supermarket is finally in control of its own marketing, for the first time, and it is having a lot of fun with it.
View ArticleLindell jumps back into CMO role
After nearly 18 months as chief digital officer for Hotsprings, Sven Lindell has made the transition back to chief marketing officer (CMO), this time for Winning Group.
View ArticleMaking merry: How brands share the Christmas cheer
CMO has filled our virtual sack with Christmas campaigns from the supermarket chains and big retailers to department stories and even the postal service to see how they’re sharing the message of...
View ArticleEcommerce lifts bottom lines for Australia Post and supermarkets
Exponential growth in ecommerce drove Australia Post to record group revenue of $8.27 billion, up 10.3 per cent for the financial year. And the online driver was echoed in year-end reports from...
View ArticleHarvey Norman skids as other supermarkets and department stores top the trust...
Harvey Norman has been the biggest loser in the latest Roy Morgan trust survey, skidding as other retailers benefited from record GDP 9.6 per cent growth for the year and maintained their trusted...
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